
Project: Banh Mi Secrets Event Website
Position: Creative, Art Director, Graphic Designer
Year: 2017
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Insight: In 2016, Bánh Mì had not yet gained much international attention, with Phở still being the most famous Vietnamese dish. Additionally, there were not many food festivals organized to promote Vietnamese culinary culture. In this context, I created the Bánh Mì Secrets project.
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About the project: It was not just a website promoting the Bánh Mì festival; it also organized workshops where participants could learn to make authentic Bánh Mì themselves. I chose to use bold lines and bright colors in the design to appeal to young people and the international community, aiming to popularize Vietnamese culture among these groups.
In addition to developing the website, I also created a brand identity for the Bánh Mì Style organization, enabling them to host more festivals and workshops in the future.
The idea of making Banh Mi as an iconic dish for young people and an active lifestyle has made the Banh Mi Secrets project form and become one of my favorite projects.








