
Client: POSIIM Fashion
Project: POSIIM Branding
Position: Art Director | Graphic Designer
POSIIM is a designer fashion brand for women.
The design for POSIIM is inspired by the Moon, which is an ancient image in Greek mythology symbolized by the goddess Athena - the representative of intelligent, talented, tasteful, confident, strong and feminine women.
In this project, I worked as an Art Director, gave Creative Direction also a Graphic Designer. It was tough due to the hard scope of work, but hard work paid off, the branding identity design was truly inspirational and made me proud.


The Concept
Since ancient times, women have been likened to the moon, gentle and calm.
In the mythology of the Greek gods, the guardian of the Moon was a goddess named Artemis. She is hailed as the goddess of purity and innocence.
The crescent moon is round with many metaphorical meanings of reincarnation. In addition, the image of the full moon also represents the fullness and beauty of a woman.
Inspired by the symbol of the Moon, the design is simple but full of symbolism and has a bit of ancient mystery.








