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Client: TH True Milk

Project: Vị Ngon "Quên Sầu"

  • Creative Director: Trong Nguyen

  • Art Director: Dat Nguyen

  • Creative team: Greenie Nguyen, Bao Chau, Ngan Nguyen, Dat Nguyen

  • Graphic: Greenie Nguyen

  • Content Writer: Ngan Nguyen, Bao Chau

The word "Quên Sầu" is a play on words, "Sầu" in Vietnamese means sadness & frustration but is also a short way to say "Durian".

Vietnamese has a thousand ways to say a thing. So my team and I helped create a memorable campaign to help people express TH Yogurt in their own unique way.

My job was to create ideas with the team and follow those ideas throughout the implementation process. This is one of my first projects as a creative role. Even though there were many difficulties, the results always make me proud.

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