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Client: Dutch Lady | 2022

Project: Ngại Gì Thá»­ Thách Gameshow

  • Project Director: Trieu Nguyen

  • Lead Producer: Bao Anh Hoang

  • Producer: Huyen Tran, Dat Nguyen, Tai Dinh

  • Art Director: Greenie Nguyen

  • Lead Graphic: Greenie Nguyen

  • ​Graphic: Vy Vo

  • Lead Content Writer: Thai Hao Habby

  • Content Writer: Trang Le, Duyen Phan, Yen Nguyen

Background:

  • As 2019 Common Sense Media Report, children aged 8-12 spend an average of 4 hours and 44 minutes per day on screens, while teenagers aged 13-18 spend an average of 7 hours and 22 minutes per day. This screen time is often sedentary, not requiring physical activity.

  • The Alpha Generation (born from 2010-2020) is growing up in an environment where modern technology is highly developed, making them the least physically active generation compared to previous ones.

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Solution: Game Show "Ngại Gì Thá»­ Thách" is a series of continuous campaign game shows for children that first appeared in Vietnam. Here, young contestants will freely compete to overcome the series of challenges that the program offers to compete for the championship. Throughout the program, the kids will drink Dutch Lady's milk and show the spirit of not being afraid to overcome the challenges, which also is the spirit of the brand Dutch Lady.

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My job is to manage image quality, closely monitor and ensure the graphic design and gameshow images are consistent. Additionally, I worked closely with the illustrator to provide a unique set of emojis for the gameshow.

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Achievement

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55 Millions Views | The most-viewed Gameshow of HTV7 TV Channel in Vietnam | Top 3 Best Gameshow of HTV7 in 2022

Set of Dutch Lady's Emojis were sketched to use in Gameshow

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Various graphic designs were designed for use in the gameshow by a team of designers and artists, using my artistic direction.

In addition, the social banners designed for the purpose of promoting the game show were also meticulously designed by me and the team responsible for the image to highlight the fun and adorable moments of the show.